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International Games
Thursday, October 13, 2016
Gold Coast Unveil 2018 Sport Pictograms

IslandStats.com
Gold Coast 2018 has unveiled its sport pictograms ahead of the next edition of the Commonwealth Games in Australia.

The logos - which become a prominent part of any multi-sport Games - were launched today via an official video which showed off various locations around the city.

These included the Gold Coast Aquatic Centre, the Nerang National Park and the Surfers Paradise foreshore, with koala mascot Borobi, athletes, schoolchildren, tourists and local residents all playing their part.

Peter Beattie, the chairman of the Gold Coast 2018 Commonwealth Games Corporation, said that the pictograms would feature across Gold Coast's venues.

"Gold Coast 2018 is a truly global event where we will welcome athletes and visitors from across the 71 Commonwealth nations and territories," he said.

"The sport pictograms will be used as wayfinding to help visitors and locals navigate around venues and the wider precincts come Games-time.

"They will also be useful guides for non-English speaking or English as a second language visitors and athletes to identify the individual sports.

"With a cumulative broadcast audience of 1.5 billion expected and more than 1,000 hours of live sport, the graphics also create a simple identifier for each sport across publications, websites and social media."

There are 23 pictograms in all, taking in all the sports and events on the 2018 programme.

Track, road and mountain bike cycling all have their own designs, as do artistic and rhythmic gymnastics.

Aquatics has been split into diving and swimming while the Para-sport powerlifting has a different logo to weightlifting.

The designs are based on the Gold Coast 2018 emblem script, with curved corners continuing a consistent design theme associated with the Games.

At Glasgow 2014, the last edition of the Commonwealth Games, there were 17 pictograms.

Craig Phillips, the chief executive of the Australian Commonwealth Games Association, said: "The Gold Coast 2018 sport pictograms are really distinctive and Im confident they will become an easily recognisable symbol for all Games stakeholders enjoying a great Commonwealth Games on the Gold Coast.

"The sport pictograms are a small thing that play a big part in each Commonwealth Games and are distinctive to each Games."

The Games will run between April 4th and 15th in 2018.

 
 
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