Bacardi, the largest privately held spirits company in the world, will be a major partner for the 2020 World Tens Series which begins in Bermuda this Sunday, October 25th.
The partnership will see the family-owned business, which calls Hamilton, Bermuda home of its global headquarters, have a significant brand presence across the series at the National Sports Complex. As part of the partnership, legal drinking age fans will be able to enjoy cocktails from the Bacardi premium portfolio of brands which includes BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky and BOMBAY SAPPHIRE® gin and MARTINI® vermouths and sparkling wines.
World Tens Series and Bacardi will work closely together across the next three weeks to promote the partnership and the Tens Series in Bermuda.
Commenting on this major partnership announcement, World Tens Series CEO, Jon Phelps said: “It is incredibly exciting to be working with Bacardi for the 2020 Series.
“This is a major announcement for us ahead of our first league tournament. Adding an iconic global brand in Bacardi to our partnership portfolio only helps build the standing of the World Tens Series.
“The Senior Management team and the teams are excited by this partnership and look forward to working together in over the coming weeks.”
Douglas Mello, Managing Director of Bacardi Bermuda commented, “We are excited to be a part of the inaugural World Tens Series, which is the evolution of rugby, and will connect with international audiences eager for exciting fast paced world class sports entertainment. We are especially proud to be celebrating these moments that matter in Bermuda – the Bacardi’s home of Bacardi.”