Seven-time Olympic medallist Penny Oleksiak has joined forces with fellow water-based athletes Zoe McDougall and Elan "Lilly" Daley to front a new swimwear campaign for KT by Knix, showcasing the brand's innovative leak-proof technology.
The campaign, which celebrates female empowerment and body positivity, features the trio sporting a range of vibrant and stylish swimwear pieces designed to be worn under the sun. The collection utilises the same leak-proof technology that has made Knix's period underwear a runaway success, offering women confidence and comfort in and out of the water.
Oleksiak, a Canadian swimming icon, is joined by Hawaiian surfer Zoe McDougall and Bermudian-Canadian swimmer Elan "Lilly" Daley, who shares a special connection with Oleksiak having grown up together. The campaign highlights the diverse experiences of women in water sports, showcasing the versatility and functionality of the KT by Knix swimwear.
Daley, speaking to www.islandstats.com, expressed her enthusiasm for the campaign and the brand's ethos. "I really love what KT and KT by Knix stands for," Daley said. "The brand stands to empower and uplift women at any age and stage with such a positive and beautiful light, and it’s truly so amazing to see."
The campaign's focus on inclusivity and empowerment resonates with the brand's mission to provide comfortable and reliable solutions for women's needs. The leak-proof swimwear offers women the freedom to enjoy water activities without worry, promoting confidence and body positivity.
The brightly coloured and stylish designs of the KT by Knix swimwear are sure to appeal to a wide range of consumers, offering both functionality and fashion. The campaign's message of empowerment and inclusivity is a welcome addition to the world of sportswear, highlighting the importance of celebrating women's strength and diversity.
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