The Bermuda Volleyball Association (BVA) along with Bermuda General Agency (BGA) held the annual Coppertone Beach Volleyball Tournament, raising $3,000 for Bermuda Cancer and Health Centre in support of the SunSmart Programme.
The fundraiser took place on Saturday August 26th, 2018 at Horseshoe Bay Beach and featured 4 different Divisions and 120 participants
Annilee McBeath, Marketing Brand Manager at BGA, says, “Coppertone has been supporting this event for 10 years and we are very proud to be able to give back to the community! It is crucial to teach children at an early age the importance of sun protection.”
“We applaud outdoor sports such as the Bermuda Beach Volleyball Tournament who promote sun safe behaviors. It is important as adults for us to model the behavior we are looking for our young people to adopt,” states Azuree Williams, Event and Programme Manager at Bermuda Cancer and Health Centre. “Receiving this donation helps us continue to run our SunSmart programme through the local schools as well as an accreditation programme for Summr Camps.”
The SunSmart Programme aims to increase the awareness of youth about the importance of practicing SunSmart behaviors while outdoors. Their goal is to prevent the dangerous outcomes of sun exposure such as premature aging, skin leathering and skin cancer. They strive to reach this goal by educating the youth and the community through the program. Studies show that most of the skin's damage occurs before the age of eighteen; it is vital, therefore that children develop SunSmart habits early in life.