Bermuda Football Association President Mark Wade and General Secretary David Sabir attended the CONCACAF XXIII Extraordinary Congress at the JW Marriott Marquis Hotel, where Member Association representatives approved the Confederation’s 2015 audited financial statements.
CONCACAF President and FIFA Vice President Victor Montagliani presided over the Congress, alongside members of the CONCACAF Council and General Secretary Philippe Moggio.
“Football comes first and is at the center of everything we do. This interest has to be more prevalent than anything else. We are building a new culture on the principles of transparency, accountability, and solid leadership,” said President Montagliani. “Our aim is to define our relationship with all associations and every member of the football community, by service and not by power.”
On the occasion of the Congress, CONCACAF invited Member Associations representatives to participate in a series of workshops designed to share best practices and tools to further develop the game. The program included a presentation on the initial steps to implement President Montagliani’s ONE CONCACAF Vision for the future of football. Through this vision, the Confederation will provide proper assistance to its Member Associations in order to improve their technical, development and administrative capabilities.
CONCACAF aims at establishing a path forward based on a new culture inspired by this vision, which includes four key pillars: Good Governance, Strategic Planning, Development and Strong Leadership
The workshops program featured a question-and-answer session with special guest Steven Mandis, author of the book The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet.
This exchange provided insights about best practices on sports organization. Additionally, Mandis highlighted how transparency and trust are key to build a stronger brand.
“It is important to create an identity, aligning strategy with the culture and values of fans,” said Mandis, adjunct professor at Columbia Business School. “When an entire organization is focused on its identity it drives the passion and loyalty of fans, it attracts sponsors and generates revenues that enable investment in the best players of the world.”